FAQ
What platform is YP-Connect built on?
The YP-connect pathway is not a platform. It is a proprietary marketing system that makes use of different marketing platforms to generate the most qualified leads for you. Depending on the nature of your business and where your addressable market sits, our consultants will build a YP-connect pathway based on a combination of well designed lead magnets, social media and search engine advertising, and directed website funnels, to get you qualified leads cost effectively.
Is YP-connect digital marketing?
Yes and No. Digital marketing is definitely an important part of the YP-connect pathway, but that is not all. We help you build irresistible lead magnets that may be on or off-line and we build optimised funnels to help you capture traffic.
Why do I need YP-connect when I can just boost my posts on social media?
Boost posts if you want to get immediate brand awareness around your existing network. But if you want a systematic way to generate qualified leads with a measurable R.O.I. in terms of business revenue you will need a more sophisticated form of reaching and capturing your market. YP-connect pathway is that method.
If I already have a website, do I still need YP-connect?
Yes! A website is only an address on the world wide web. You definitely need one, but it does not guarantee customers. If a website is like a P.O. box in a boring post office, the YP-connect pathway is like a welcoming shopfront at the most popular mall in town.
Will signing up for YP-connect get me more business?
Yes! This is the point of YP-connect. We don’t believe in just delivering brand awareness, more likes or more views. We believe in building a marketing engine that actually delivers results. The YP-connect pathway takes qualified leads to your doorstep, so you can focus on what you do best.
What type of businesses will benefit from YP-connect?
Both B2B and B2C will benefit from YP-connect.